The Kind Society by River Island

River Island has recently launched The Kind Society with the aim of spreading kindness and sustainability in their children’s clothing lines – these are happy clothes for happy days.


Whether they’re showing kindness to themselves, each other or the planet, The Kind Society is made to make the next generation feel as good as they are inside. Crafted with as many sustainable materials as possible, including responsibly sourced cotton, it’s the perfect addition to summer wardrobes. Full of playful pops of colour and feel-good prints, this season’s collection puts fun at the top of the ‘to-do’ list. 


Shop their calm and considered collection for style lovers aged 0-12 in our River Island store today! In soft natural shades, easy pieces come with the prettiest details. Every item has favourite outfit potential, from rompers to smock dresses and relaxed matching sets. Finishing touches are carefully considered, from cutwork to frills, embroidery and neat little bows, every last sprinkle is delicious.


Made for little ones on a mission to do good, join The Kind Society to spread a little kindness in our River Island store today!