An innovative British heritage brand that is committed to the spirit of culture, innovative craft, and more sustainable practices. We are known for our iconic outerwear, elevated seasonal collections, and implementing bold new initiatives for the greater good of all.
Inspired by our brand values of future, craft, and culture, Superdry aspire to create timeless design that empowers confidence. From classic to iconic style, we revisit heritage pieces through a contemporary gaze that is driven by an unwavering commitment to our sustainable mindset.
We embrace our diverse and inclusive global community through these shared ideals and our passion for freedom of self-expression. Motivated by the cultural threads and moments that form the rich tapestry from which we weave our products, we strive to create new sources of inspiration for an evolving collective tribe of like-minded individuals.